Work

Special Projects

About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Milwaukee Institute of Art & Design

Find your path
at MIAD

Brand Identity, Print Design,
 UX, Visual Design

where passion finds purpose

The Milwaukee Institute of Art & Design (MIAD), a private art college in Milwaukee, Wisconsin, offers a transformative educational experience for aspiring creatives to define their identity.

MIAD prepares students to take on the professional world with a voice and vision that’s uniquely their own, ultimately finding a path to embark on in their creative life.

We brought the college's vibrant energy and community-centric essence to life by evolving its current brand system, designing a modern and memorable admissions catalog, and updating its website for consistency.

We started by evolving the current MIAD brand to be more flexible, consistent, and inspiring. This new system allowed us to unify all touchpoints in a prospective student’s journey.

Building on a legacy

MIAD’s square logo, originally designed by Chermayeff & Geismar & Haviv, visually communicates MIAD's commitment to artistic excellence, student enrichment, and community outreach. It is the most immediately recognizable symbol of the college.

Drawing inspiration from the iconic logo, we used a square as the foundation for the MIAD brand, building all layout, composition, and graphic treatments around the shape.

Communicating with color

Starting with MIAD’s primary color palette, pulled from the logo, we expanded the palette to bring added flexibility and vibrancy to the system. The new palette is derived from the color wheel, a fundamental tool for every artist and designer.

The primary palette is still used for core brand elements to establish brand recognition. In support, the expansive full palette helps communicate the joy and vibrancy of the MIAD community.

To represent each student’s unique path at MIAD, we created graphic pathways by recording the movement of a square across the square grid.

Utilizing the evolved brand system, we created a new admissions catalog for prospective students that is modern and memorable. We used the concept of “play enhancing creativity” as our jumping-off point, taking inspiration from the creative process and community.

The MIAD brand story continues on the website, bridging the the gap between the print and digital experience. 

https://images.prismic.io/zero-2020/7b60560a-6106-4bb1-8483-17ed38dba0b6_22_MIADCaseStudy_NSP.jpg?auto=compress,format

We built a new, interactive brand guide that brings everything together in a clear, simple format, making it easy to maintain consistency as the brand evolves.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

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