Bloom: Art Therapy
Rebranding an innovative therapy practice.
Brand Strategy & Positioning, Logo & Identity, Design, Art Direction, Content Strategy & Production
Creating an approachable brand system that encourages expression.
Bloom’s visual rebrand was inspired by their tagline, “Where Creativity and Wellness Thrive.” The brand system reflects the energy when creativity and wellness live in harmony, striking the perfect balance between expression and structure. Circles are a theme throughout the brand, relating to the name itself, “Center for Art & Integrated Therapies” and highlighting the process of making art, rather than the final output. The system is designed to be flexible, incorporating the organic, process driven artwork created at Bloom.