About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Plastic Credit Exchange Case Study

A NEW FACE FOR AN ENVIRONMENTAL AND SOCIAL NONPROFIT

Brand Strategy, Branding, Voice & Tone, Copywriting, Design, UX, UI, Development, Illustration

SYMBOLIZING A MOVEMENT

We created a recognizable, simple logo that reflects the PCX mission–in all its optimism and strength.

Its circular movement calls back to the familiar recycling symbol, as well as PCX’s support of the circular economy.

The badge can be flexibly deployed, framing a negative space that’s also a minus sign. It speaks to PCX’s goal of plastic neutrality and subtracting plastic waste from the planet.

OUR BRAND IS OPTIMISM

Doom and gloom won’t inspire a movement. Optimism will.

We kept this in mind telling PCX’s story. By highlighting the nonprofit’s pragmatic, socially conscious approach to solving the plastic waste crisis, we can be cleareyed about the scope of the problem, while enthusiastically calling businesses and individuals to action.

The nonprofit space can be pretty dry and B2B. We brought the energy of a grassroots movement to PCX.

JUST TO ILLUSTRATE A POINT

We threw out the pie charts in favor of making information simple, digestible, and compelling.

We’ve deployed the latest responsiveness, motion, and interactivity to bring the movement to life.

https://images.prismic.io/zero-2020/87a51330-2b96-45a1-884f-951b729ab169_14_PCXCaseStudy_WebScreens_01.jpg?auto=compress,format

GET IN THE FLOW

The goal of PCX is to get businesses to pledge a given amount of plastic credits. We made it as frictionless as possible.

Our Take Action quiz flow streamlined the entire offset process, so anyone can plug in their information, for example the size of their business operations, the amount of plastic they use, the amount they’d like to offset, and the rest is taken care of on the back end. The planet wins.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

🏆  ZERO Makes Fast Co's Best Design of '21

🏆  ZERO Makes Fast Co's Best Design of '21

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