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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Dropout

This dropout is ready for prime time

Brand Refinement, UX, Design, Development

Branding the next wave of streaming comedy

Born from the ashes of CollegeHumor, Dropout proudly makes niche content for a niche audience, with shows like Dimension 20, Dungeons and Drag Queens and Game Changer.

As a newcomer to the world of streaming comedy, we first linked up to audit their digital ecosystem — everything from eComm to their landing pages. From there, a beautiful partnership flourished, and we helped build out their design system, technical backend, and helped let their personality shine.

When it came to branding, we leaned chaotic good—designing the whole experience to be as Dropout as Dropout can be, including but not limited to: typography, logo refinement, illustration treatment, and extremely on-voice copywriting.

We created a custom, user-friendly, headless tech stack to unify all the domains within a singular platform, easily managed by Dropout’s nimble team structure.

https://images.prismic.io/zero-2020/026de6d1-92d2-4a43-a369-2ba5c1762dda_tech_diagram.jpg?auto=compress,format

We also took the iconic Dropout look to Microsoft Outlook, with a series of template designs within HubSpot flexing a playful set of imagery to bring some fun and chaos to their primary comms channel.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

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