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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

686

REIMAGINING PERFORMANCE WITH 686

Brand Refinement, UX, Design, Development

686 is on the forefront of developing outerwear apparel for people to go everywhere and do anything. Born out of skateboarding culture, they’ve continuously innovated and set new benchmarks for what technical gear can do, keeping their active community front and center.

Zero linked up with 686 to implement their refreshed brand into the digital realm, all through the lens of “reimagine performance.”

Our aim was to create a flagship experience online, keeping it welcoming, aspirational, and story-driven.

To evoke the flagship experience, we found ways to editorialize the product and account for seasonal drops between snow and apparel categories.

NAVIGATING THE TERRAIN

We overhauled the site’s navigation system to be far simpler and more intuitive.

With so many variants across size, color, technology, fit, and type, we introduced a dynamic filtering system so users can easily find exactly what they want.

All while keeping it all scalable to account for new products and content.

Key to the site was balancing lifestyle content alongside product performance.
We introduced intuitive and simple ways to communicate technical aspects across lines, like size guides, technologies, and more.

At the end of the day, we built the site for 686’s vibrant community of adventurers.

We never lost sight of the humanity and authenticity that’s always been core to the brand.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

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