The Madaluxe Group
An experiential activation to celebrate the Versace & Versus Timepiece Collection
Creative Direction, Event Production, Floral Design, Social Media & Influencer Strategy, 3D Motion Design
We developed a thematic platform centered around The New Moon. This inspired the creative direction and encapsulated the concept of change and new beginnings - celebrating Madaluxe as the new distributor of Versace & Versus Timepieces.
Through influencer marketing and a focus on creating shareable moments, the event garnered over 60k+ impressions via instagram alone.