Work

Special Projects

About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Crap Eyewear

Don't Worry, Be Crappy

Brand Refinement, UX, Design, Development

Crap Eyewear is the maker of funky, bio-acetate sunglasses without the heavy markup. All of their products are designed and tested beachside in Los Angeles, CA, by a close-knit family of surfers, skaters, musicians, and artists.

Together, we refined their brand identity and created an all-new custom web experience to better embrace their roots in LA counterculture.

Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.

Our strategy for the site was to “show more, say less” (and “sell a sh*t ton of product” along the way).

So, we built a Shopify Plus site capable of scaling as quickly as Crap does while letting their beautiful products shine.

Crap’s audience are digital natives who’d rather spend time at the beach than online shopping. We approached their site with this in mind, making it mobile-focused and immersive so browsing is a breeze.

Across the site, we balanced lifestyle and product imagery for a captivating lookbook feel — making Crap’s expansive product line accessible by allowing their community to speak for themselves.

The final site is a visual feast that’s conversion-focused, community-driven, and 100% crappy.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

hand

Nice

  • 0
  • 0
  • 0
  • 0
  • 0
  • 1
  • 1
  • 1
  • 1
  • 1

01

Very Nice

  • 0
  • 0
  • 0
  • 0
  • 0
  • 2
  • 2
  • 2
  • 2
  • 2

02

Hot Stuff

  • 0
  • 0
  • 0
  • 0
  • 0
  • 3
  • 3
  • 3
  • 3
  • 3

03

Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire