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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Lokai

Striking the perfect balance with Lokai

Design, UX, Development, Strategy, Copywriting

Balancing the highs and lows

Lokai produces bracelets containing natural materials from the highest and lowest points on Earth – Mount Everest and the Dead Sea, respectively – encouraging balance and consistency through the highs and lows of life.

We refreshed Lokai’s website to be both beautiful and efficient. We adjusted and implemented their new brand for the web, while streamlining the back end to give Lokai freedom and flexibility in their continued growth.

Across the site, we explored the idea of balance through the tension between visual extremes; light and dark, round and sharp, big and small. 

We refined Lokai’s typographic system with the same considerations, making it more cohesive and a better reflection of their brand in the digital space.

https://images.prismic.io/zero-2020/29681816-5ad9-43e3-8e25-47119a38bbdb_03_WebFrame_Hompage.jpg?auto=compress,format

Smooth from top to bottom, our mobile-first approach and quick shop function ensure mobile browsing is fast, fluid, and a joy to use.

A site that’s difficult to manage is a site that’s out of balance.

We produced flexible modules to serve as the site’s foundation, furthering the brand story on the front end and streamlining content management on the back end.

Totally modular, Simply magnificent

Each site module is highly customizable, giving Lokai the power to adapt pages to their changing needs — all without falling out of alignment with our established style guide.

Plus, our modular approach supported speed in our initial development and ensures efficient management in perpetuity. Whether it’s announcing new products, highlighting new initiatives, or just time for a new look, content management is a breeze.

Find your balance

We built Lokai’s navigation and product organization with the same focus on beauty and flexibility given to the rest of the site.

The resulting system encourages product discovery through dedicated category highlights and unique treatment for monthly product features. All while being easy to navigate and filter, and scalable to accommodate Lokai’s expansive product offering.

Lokai’s Balance Club offers members special discounts, exclusive products, and the opportunity to donate a percentage of their purchases to their chosen charity.

Our convenient membership dashboard allows users to see subscription details, edit their chosen cause, and update their next delivery, all from one centralized location.

Experience membership in perfect harmony


We used high-traffic areas on the site — such as the navigation, homepage, PDPs, and cart — to promote membership benefits and sign-up incentives, keeping the information present without disrupting site flow.

Our efforts paid off, as Lokai has seen a steady increase in membership since the site’s launch.

https://images.prismic.io/zero-2020/32e1486b-3a4a-4a22-97e2-a0abd61166f4_08_WebFrame_Member+Banner.png?auto=compress,format
https://images.prismic.io/zero-2020/47f4ec57-ce4b-402f-b8cd-0ec338aa4016_09_WebFrame_Member+PDP.jpg?auto=compress,format

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

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