Outdoor living made easy: refreshing Yardbird.
Digital Strategy, Art Direction, UX, Visual Design, Development
For outdoor furniture, bird is the word.
Yardbird offers high-quality, low-impact outdoor furniture at a reasonable price point. An already successful DTC company with a number of showrooms, Yardbird came to us to refresh their site and streamline their customer experience. We did all that and more.
Yardbird believes in the beauty of outdoor living, sustainability, and accessibility. These values permeate every aspect of the site and story.
Bringing the showroom to web.
Yardbird is famous for its low-pressure, fun showroom environment – so we brought it online. By leveraging 3D renders with Cylindo, a 3D product visualization platform, customers can get a lifelike sense of the product and how it fits into their homes. Flexible, editorialized product descriptions also give them deeper views into Yardbird’s extensive product line.
We built an interface that's easily scalable and endlessly flexible for the Yardbird team, and a seamless shopping experience for our on-site cutomers.
Giving it all character through illustration.
In collaboration with the Yardbird team, we built on their art direction and developed a unique illustration style to complement the 3D renders. Paired with scroll-based animated transitions, we brought the brand to life and illustrated key storytelling points in an inviting, immersive way.
We leveraged the powerful e-commerce capability of Shopify while extending native features for a rich user experience.
WCAG AA compliance ensures that the site is accessible to the widest audience and underlines brand commitments.
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us