Work

Special Projects

About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Buffy

Launching the Fluffiest D2C Brand in the World.

Design, Development, Copywriting, Illustration, Animation, CGI

Meet Buffy. The only comforter made from literal clouds.

https://images.prismic.io/zero-2020/f48d695e-f191-491a-98fc-ae6b776b208a_Zero_Work_Buffy_Homepage_Desktop.jpg?auto=compress,format

Shopping for a comforter is weirdly stressful. We started with this consumer pain point in mind and mapped out the Buffy site experience to be as comfy as the product itself.

https://images.prismic.io/zero-2020/8b6fed27-b5ce-4063-a2f7-d893c3776296_Zero_Work_Buffy_Homepage_2_Desktop.jpg?auto=compress,format
https://images.prismic.io/zero-2020/f9922c94-3a9c-4243-9d5d-1b5863809d45_Zero_Work_Buffy_PDP_1.jpg?auto=compress,format

The art direction & content strategy leverage bright lifestyle imagery, CGI to drive home key product benefits, fun & quirky copy, & the cutest damn animated illustrations ever to make their way into a browser.

Scroll-based CGI animations allowed the Buffy team to convey technical product details and benefits in a simple way that stayed true to the brand’s whimsically comfy vibe.

The site aims to fully immerse the user in the fluffy world that is Buffy - while providing clear and simple paths to the two main purchase points: Try a Buffy or Buy a Buffy.

https://images.prismic.io/zero-2020/b85bdfec-2a39-46bd-af59-24d25acc0f83_Zero_Work_Buffy_Cart_1.jpg?auto=compress,format

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

Don't Worry Be Crappy. Zero Re-Launches Crap Eyewear 😎

Surf's up. Zero re-launches Crap Eyewear 😎

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Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire