PepsiCo Design + Innovation
Redesigning PepsiCo's Global Design Portfolio
Branding, Visual Design, UX, Development, Strategy, Copywriting
THE JOY OF DESIGN
Most know PepsiCo as the global CPG giant they are. But, along the way, they've also become a leader in the design world as PepsiCo Design + Innovation.
To showcase all the amazing work they've put out, PepsiCo brought in Zero to make a portfolio site that's more than a portfolio site. We delivered a CMS, a new look and feel, and a web experience as cutting edge as their design.
Alongside PepsiCo’s internal team, we developed a uniquely bold and vibrant look and feel for D+I — one that could extend to other applications beyond the site, all while complementing their wide array of brands.
We created a digital platform for PepsiCo’s global design teams that showcased their work, culture, thought leadership, and design innovation.
A beautifully modular system.
When PepsiCo came to us, they needed not just a CMS content toolbox, but a full design and development workshop.
We delivered a robust content editing experience featuring a suite of creative tools. At once user-friendly and predictable from the back end, these tools really flex when it comes to front-end dazzle and excitement.
We introduced a timeline feature into their case studies to accommodate projects that stretch over multiple years.
“Zero's thoughtful and strategic design approach lent itself well to creating a dynamic, bold look and feel for PepsiCo Design + Innovation that represented our unique qualities and elevated us as a leader in the in-house design industry.”
- Sarah Wood, Senior Designer
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us