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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

PepsiCo Design + Innovation

Redesigning PepsiCo's Global Design Portfolio

Branding, Visual Design, UX, Development, Strategy, Copywriting

THE JOY OF DESIGN

Most know PepsiCo as the global CPG giant they are. But, along the way, they've also become a leader in the design world as PepsiCo Design + Innovation.

To showcase all the amazing work they've put out, PepsiCo brought in Zero to make a portfolio site that's more than a portfolio site. We delivered a CMS, a new look and feel, and a web experience as cutting edge as their design.

Alongside PepsiCo’s internal team, we developed a uniquely bold and vibrant look and feel for D+I — one that could extend to other applications beyond the site, all while complementing their wide array of brands.

We created a digital platform for PepsiCo’s global design teams that showcased their work, culture, thought leadership, and design innovation.

A beautifully modular system.

When PepsiCo came to us, they needed not just a CMS content toolbox, but a full design and development workshop.
We delivered a robust content editing experience featuring a suite of creative tools. At once user-friendly and predictable from the back end, these tools really flex when it comes to front-end dazzle and excitement.

We introduced a timeline feature into their case studies to accommodate projects that stretch over multiple years.

“Zero's thoughtful and strategic design approach lent itself well to creating a dynamic, bold look and feel for PepsiCo Design + Innovation that represented our unique qualities and elevated us as a leader in the in-house design industry.”

- Sarah Wood, Senior Designer

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

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