Redesigning an Iconic Magazine for the Internet Age.
Art Direction, Design, UX, Development, Strategy, Photography, Illustration
Our digital design strategy is an ode to the beloved IRL experience of paging through a physical copy of the magazine.
We paid homage to the bold and unapologetic vibe of NYLON and celebrated its legacy with a design approach that melds maximalism with simplicity.
We simplified the content categories to: life, beauty, fashion, and entertainment, sub-branding each with a unique identity that’s consistent with the overall site experience.
Our work resulted in a visually immersive & premium brand expression. AKA print isn't dead, it just got a digital makeover 💅