NYC Pride Campaign
Looking to the future while celebrating the past.
Brand Strategy, Campaign Visual Identity, Art Direction, Design, Production
Honoring 50 years of the
NYC Pride March.
We collaborated with NYC Pride to create a 2020 campaign that inspires, educates, commemorates, and celebrates the diversity of the LGBTQIA+ community.
Inspired by the theme “The Future is” and the 50th anniversary of the NYC Pride March, we created a vibrant campaign rooted in the community.
We launched the campaign on NYC Pride’s social channels and worked with artist Jade Purple Brown to create a dynamic illustrated world that celebrates the community.
Like so many events, NYC Pride 2020 transitioned to a fully virtual experience for the first time in its history. We supported these efforts by creating the first ever digital Pride Guide via Readymag.
We worked with NYC Pride throughout the campaign to seamlessly bring the brand to life digitally and engage the community through social graphics, ads, signage, merchandise, and beyond.