Work

Special Projects

About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

SmartSweets

Expanding the Candy Universe with SmartSweets.

Strategy, Design, UX, UI, Development, Art Direction, Photography, and 3D

LESS SUGAR, MORE SMARTS.

SmartSweets is a pioneer of the low sugar candy category. For candy lovers trying to kick sugar, never has there been such a crave-satisfying alternative in all the varieties we know and love.

We partnered up to help express their fun, fruity, and friendly brand to its fullest potential. Deploying our sweetest art direction and tech yet, we helped reestablish SmartSweets as the rightful leaders of the space.

DELICIOUSLY ACCESSIBLE.

We made sure SmartSweets was a fun, fruity web experience for everyone. Keeping accessibility top of mind, we strategized for ADA (AA) compliance while sticking true to the brand.

When it came to art direction, we defined a simplified color system that ensured proper color contrast for all text sizes and graphic elements.

We chose fonts with easy readability, and accompanied any symbols with explanatory text.

As for motion, we followed ADA guidelines with regards to animation length and controllability.

Simulating a trip to the candy store, we built a fully custom mini cart we call “build-a-box.” Users can mix and match their favorite candies and delight in a fun, interactive experience, while we handle the complex logic on our end.

CANDY-COATED CODE.

Because SmartSweets serves both the US and Canada, we had to build not one, but two sites. Each had completely different product pages, 20 different templates, and other local nuances. We built both flawlessly, future-proof, scalable, and all on one code base.

Translating our art direction to the web, we devised efficient, fast-performing ways to display floating 3D candy that display perfectly on all devices and won’t clash with text.

With SmartSweets, all roads lead to delicious. We accounted for all the different paths to purchase, and made sure people found a way to their treats whether it’s on Amazon, Instacart, or in-store.

We believe content powers brand experience. To bring the SmartSweets world to life, we produced a variety of ultra-tangy 3D renders, and a suite of lifestyle content shot and styled in fun and fruity fashion.

Visit SmartSweets ➚➚

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

Welcome to the Meataverse - New launch for Chomps 🍖

New Chomps Site by Zero 🍖

hand

Nice

  • 0
  • 0
  • 0
  • 0
  • 0
  • 1
  • 1
  • 1
  • 1
  • 1

01

Very Nice

  • 0
  • 0
  • 0
  • 0
  • 0
  • 2
  • 2
  • 2
  • 2
  • 2

02

Hot Stuff

  • 0
  • 0
  • 0
  • 0
  • 0
  • 3
  • 3
  • 3
  • 3
  • 3

03

Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire