BUILDING A MIND-FLAVORING CAMPAIGN
Audience Research, Campaign Strategy, Concepting, Art Direction, Casting, Production, Craft Services, 3D, Retouching, Video Editing, Animation, Graphic Production, Sonic Direction
A PUFF OF INSPIRATION.
Hippeas is a vegan, sustainable, better-for-you challenger stirring up a revolution in the junk food aisle.
Taking its cues from the 60s counterculture, the brand sought to make a big brand awareness play and get themselves out there with a bold, sunshine-soaked campaign.
Teaming up, we devised a campaign strategy that highlighted flavor and produced out-of-this-world content to send this brand eight miles high.
Our initial challenge was to figure out how to boldly highlight flavor, while building on their existing hippie heritage. So, we dug into one element of hippie culture that hadn’t really been explored, and pushed some boundaries along the way.
REACHING SNACK NIRVANA.
Walking the line between blitzed out and family friendly, we arrived at the tagline Flavor Your Mind to guide the entirety of the campaign. It’s the idea that the flavor is so potent, it’s like a drug in and of itself.
For each concept, we created distinct fantasy worlds the puffs can transport you to. We adopted a modular approach to the content, shooting full hero videos with the option to cut them down for various platforms.
Using a hybrid of studio photography, video, and 3D, we brought these worlds to life by shooting on green screen and bringing in larger-than-life puffs and fantastical worlds in post-production.
FROM THE CLIENT:
“Zero’s new school, digital-first approach is what initially drew us in. Standing out in an ever changing, social media world is incredibly competitive. We knew that if we wanted to make a splash, we would need to partner with a team who’s not afraid to push limits.”
CollaboratorsDP: Erik Ljung Wardrobe: Carolyn Son HMUA: Will Metivier Color / Key: Nic Gagliano Custom Music/SFX: Krol Scharber
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Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us