Remedy Place

Launching LA's First Social Wellness Club.

Strategy, Positioning, Design, UX, UI, Development, Voice & Tone, Copywriting, Illustration, Environmental Signage, Photography & Content Art Direction.

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Building a social wellness brand at the intersection of science and soul.

Dr. Jonathan Leary came to us with the dream of bringing holistic wellness education and balance to a wider audience with the launch of LA's landmark social wellness club, Remedy Place.

To break through the saturated wellness market and build a third space where introspection and community thrives, we developed a brand identity with a distinctly philosophical bent.

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In the year leading up to launch, we worked closely with their architectural team to define the interior aesthetic and create cohesion between the brand and the physical space.

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We created glyph-inspired iconography and custom menu language steeped in mysticism to communicate their unique services and Philosophy of Balance.

In the months leading up to launch, we created large-scale temporary messaging and signage alongside the permanent marquee logo to inspire intrigue.

And we created a custom membership and e-commerce booking flow to encourage membership pre-launch.

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Our ongoing partnership includes activation experiences and support as Remedy Place expands to new locations in LA and NYC.