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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Not Pot

Chill Out. It's Not Pot. Launching Your Favorite D2C CBD Brand.

Brand Strategy, Voice & Tone, Copywriting, Content Strategy, Illustration, Animation, UX, Design & Development

It's Not Pot. It's Self-Care.

Welcome to the world of Not Pot. Spoiler alert: it's Chill AF.

https://images.prismic.io/zero-2020/b9d912a8-e86b-4f12-bc50-39163f753157_Not_Pot_Homepage_Landing.jpg?auto=compress,format

We played with language and imagery associated with CBD's trickster twin THC to showcase key product benefits and educate in an engaging, light-hearted tone.

https://images.prismic.io/zero-2020/12743873-9445-4d6c-8aea-5ea8fefb5671_Not_Pot_Homepage_2.jpg?auto=compress,format
https://images.prismic.io/zero-2020/da744b44-08ad-481c-b6bc-dcd31a6e0c36_Not_Pot_PDP_1.jpg?auto=compress,format

The brand strategy (💯chill, inclusive, & engaged) mapped to all touchpoints, creating a brand system that feels like the product: a daily hug for your endocannabinoid system.

It's Not Pot. But it's all good. Not Pot donates a portion of sales to The Bail Project, tackling the troubled history and inequities of the cannabis space head-on. 👏👏👏

https://images.prismic.io/zero-2020/c2fb4efa-0a4a-4abc-8037-2ff9ea39ee01_Not_Pot_Mission.jpg?auto=compress,format

Visit Not Pot ➚➚

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

Our shop is live ☮️

Our shop is live ☮️

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