Chill Out. It's Not Pot. Launching Your Favorite D2C CBD Brand.
Brand Strategy, Voice & Tone, Copywriting, Content Strategy, Illustration, Animation, UX, Design & Development
It's Not Pot. It's Self-Care.
Welcome to the world of Not Pot. Spoiler alert: it's Chill AF.
We played with language and imagery associated with CBD's trickster twin THC to showcase key product benefits and educate in an engaging, light-hearted tone.
The brand strategy (💯chill, inclusive, & engaged) mapped to all touchpoints, creating a brand system that feels like the product: a daily hug for your endocannabinoid system.
It's Not Pot. But it's all good. Not Pot donates a portion of sales to The Bail Project, tackling the troubled history and inequities of the cannabis space head-on. 👏👏👏
The wellness brand for city dogs and their humans.
Having fun is fun. Launching a fun(ctional) prebiotic soda.
Branding the 2020 Democratic National Convention.
Launching the No. 1 clubs for a good time
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us