Having fun is fun. Launching Poppi, the fun(ctional) prebiotic soda.
Brand Strategy, Voice & Tone, Content, UX, Visual Design, Copywriting, Development
Go with your gut, it's bubbles with benefits.
Welcome to the quirky, nostalgic, and vibrant world of Poppi, where drinking soda is....good for you?! Yes please. Let the good vibes wash over you.
Poppi's radiant positivity brings you back to simpler times, and invites everyone to pop in. We personified each flavor, immersing the user in joyful technicolor maximalism.
Poppi began as Mother Beverage, a homespun DIY venture that made waves at TX farmer's markets and on Shark Tank. We positioned the rebrand as fun(ctional) prebiotic soda that makes it easy and delicious to drink to your health.
Flavor haikus? But of course.