We Helped Health-Ade Follow Their Gut
Strategy, Design, UX, UI, Development, Copywriting, Content Art Direction, 3D Design & Motion Design
Health-Ade brews the best-tasting, highest quality kombucha around. They came to us to expand their audience and own the D2C kombucha market, and we gave them a refreshed brand and digital makeover.
We streamlined the whole shopping experience top to bottom, with nifty tricks like shopping from product cards.
And since the gut loves a kombucha routine, we made Health-Ade extremely subscribable. Gut flora for the win.
Yes Health-Ade tastes amazing, but its health benefits are the real story here.
So, we put a priority on gut health throughout the site. We were able to break down a complex subject and made it digestible and fun, highlighting the probiotic power of Health-Ade in relation to the gut ecosystem as a whole.
Health-Ade kombucha is literally alive. We made sure its brand was too. We expanded on their art direction through bubbly 3D renders, additional sets of characters illustrations, and effervescent motion.
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us