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Brand Strategy, Voice & Tone, Copywriting, Content Strategy, Illustration, Animation, UX, Design & Development
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Welcome to the world of Not Pot. Spoiler alert: it's Chill AF.
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We played with language and imagery associated with CBD's trickster twin THC to showcase key product benefits and educate in an engaging, light-hearted tone.
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The brand strategy (💯chill, inclusive, & engaged) mapped to all touchpoints, creating a brand system that feels like the product: a daily hug for your endocannabinoid system.
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It's Not Pot. But it's all good. Not Pot donates a portion of sales to The Bail Project, tackling the troubled history and inequities of the cannabis space head-on. 👏👏👏