House of Atlas

A men’s personal care brand primed for Target.

Brand Strategy, Naming, Brand Identity, Packaging Design, Copywriting, Digital Strategy, UX, Visual DesignBrand Strategy, Naming, Brand Identity, Packaging Design, Copywriting, Content Art Direction, Digital Strategy, UX, Visual Design

Recognizing a personal need and motivated to develop higher quality products, the holistic body and self-care brand for women called Athena Club hit the market and found tremendous success. Its founders then saw an opportunity in the men’s space, and drawing from the same ethos as Athena Club, created House of Atlas, a men’s brand set to transform the way men approach personal care.

In partnership with House of Atlas, Zero forged a sleek brand system geared for success in large retailers across the country, with the brand launching in Target in the spring of 2025.

House of Atlas was designed to embolden the spirit and redefine men’s personal care as a confidence-building ritual. By providing men with thoughtfully crafted grooming products with unmatched quality and effectiveness, men can gain the confidence to fulfill their purpose through an elevated routine.

The brand was inspired by two distinct character types: the resourceful, rough around the edges persona of the cowboy, and the sleek, cutting-edge gadgetry of James Bond.

These two character types are connected by a unifying confidence and singular spirit that marks a new paradigm for mens’ personal care. Giving men the best tools to confidently pursue their unique purpose.

Grounded in the aspirations of the everyman with advanced taste, Zero crafted a packaging system that balances classic masculine tones with bold, modern pops of color.

The website was built to captivate and inspire - using intentional, impactful visual design moments to build a sense of community -- differentiating House of Atlas in the men’s personal care space.

TypeError: Cannot read properties of undefined (reading 'json')