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ByHeart

LAUNCHING THE MOTHER OF ALL FORMULAS

Digital Strategy, UX, Digital Design, 3D, Animation, Creative Technology, Development

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"BREAST IS BEST." BYHEART IS NEXT.

Meet ByHeart. The first infant formula developed with no-compromise nutrition™: a recipe that offers all-in-one benefits with ingredients you can trust.

We created an intimate and joyful site experience to educate, delight and put parents at the center for a better feeding future.

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EDUCATING ALONG THE WAY


The site reflects 5+ years of extensive breast milk nutrient research and showcases a formula recipe completely rewritten by leading scientists and pediatricians.

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Throughout the experience, parent partnership is at the heart. We made a site that was streamlined and easy to navigate and anticipated parent’s needs, taking one thing off their mind.

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A MOBILE FIRST EXPERIENCE

Knowing many parents would be experiencing the site on their phones, likely while holding a little one, we designed the mobile site to be easily accessible with one hand.

For parents unsure of how much or how little to feed their baby, we created a feeding guide to help them decide the right fit for their needs.

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Believe it, baby – you can have it all. The ByHeart site nods to intimate moments of life with your little one: deep breaths, heartbeats, joy, and serenity.

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AND WE'RE JUST GETTING STARTED


We’re excited to have a continued partnership with ByHeart to learn and grow from our parent audience to make the site experience even better.