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Yardbird

Outdoor living made easy: refreshing Yardbird.

Digital Strategy, Art Direction, UX, Visual Design, Development

For outdoor furniture, bird is the word.

Yardbird offers high-quality, low-impact outdoor furniture at a reasonable price point. An already successful DTC company with a number of showrooms, Yardbird came to us to refresh their site and streamline their customer experience. We did all that and more.

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Yardbird believes in the beauty of outdoor living, sustainability, and accessibility. These values permeate every aspect of the site and story.

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Bringing the showroom to web.

Yardbird is famous for its low-pressure, fun showroom environment โ€“ so we brought it online. By leveraging 3D renders with Cylindo, a 3D product visualization platform, customers can get a lifelike sense of the product and how it fits into their homes. Flexible, editorialized product descriptions also give them deeper views into Yardbirdโ€™s extensive product line.

We built an interface that's easily scalable and endlessly flexible for the Yardbird team, and a seamless shopping experience for our on-site cutomers.

Giving it all character through illustration.

In collaboration with the Yardbird team, we built on their art direction and developed a unique illustration style to complement the 3D renders. Paired with scroll-based animated transitions, we brought the brand to life and illustrated key storytelling points in an inviting, immersive way.

We leveraged the powerful e-commerce capability of Shopify while extending native features for a rich user experience.

WCAG AA compliance ensures that the site is accessible to the widest audience and underlines brand commitments.