Prepared for Everytown
National Gun Violence Survivor Day Campaign RFP Response
We've prepared three relevant case studies for this proposal. These include Harboring Hearts, Foursquare's Name that Place Campaign, and the Trump Yourself Campaign.
Reimagining Harboring Hearts, an organization that provides emotional and financial support for heart patients and their loved ones.
Strategy, Branding, Art Direction
We created a flexible brand system that differentiated their voice within the space and brought to life their empathetic and hopeful approach.
Creating a marketing campaign to celebrate the release of the New Swarm App by Foursquare
Strategy, Art Direction, Illustration, Design, Development
To celebrate the life-logging app, Swarm, we created a fun and memorable game that tests your knowledge of US cities.
📈 This seemed to work pretty well. The short campaign garnered over 100k page views, with 65k users taking the quiz and 50k completing it. 📊
Hillary for America created Trump Yourself to communicate the insults Trump had been using, and allow the rest of America to feel that connection.
Conceptual design done by Chelsea Atwell prior to Zero Studios