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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

OH SNAP! Pickling Co.

Pickles, perfected: Refreshing OH SNAP!

Full Service: Digital Strategy, UX, Web Design, Web Development, Content Strategy, Content Creation, Voice & Tone, Photography, 3D, Illustration, Animation, Art Direction, Graphic Design, Copywriting, Paid Media, Social Media Management, Brand Partnerships

A BRINELESS, TIMELESS, BETTER-FOR-YOU SNACK

OH SNAP! produces bite-sized pickles in convenient grab-and-go pouches with no excess brine for a fresh spin on a beloved classic.

We refreshed their brand to highlight the wonderful absurdity of eating pickles, helping them to become one of the fastest-growing brands on Instacart in the process 🎉

Capitalizing on that momentum, we developed a paid media strategy to drive awareness and increase conversion at this pivotal moment for the brand.

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The eyes eat first, so we produced colorful scenes to match the playful product personas and crisp macro photography to emphasize the high-quality ingredients. Plus, we introduced 3D packaging renders for a little extra flavor.

“Oh snap, that was easy!” was what we wanted users to say when visiting OH SNAP!’s new site.

We designed it to be straightforward, allowing our vibrant art direction to take center stage and giving visitors a direct purchasing path through Instacart.

And the fans are loving it. So much so that OH SNAP! ranked in the top fifty on Instacart’s inaugural Fastest-Growing Emerging Brands list 🏆

https://images.prismic.io/zero-2020/87aaa3db-3ee4-49fa-a2b9-a1f7757928fb_08_Instacart_Desktop.jpg?auto=compress,format

Since the relaunch, we’ve managed all aspects of OH SNAP!’s Instagram and Facebook accounts. We’ve conceived and executed all content while standardizing community management for a fresh social presence with all the flavor and fun of eating a pickle.

To maximize the impact of our work together, we launched a paid media campaign driving a significant 2.9MM+ impressions, 767K+ engagements, 15K+ link clicks, 6k+ landing page views, and 750K video views in just the first two weeks.

We’re continuing our relationship with OH SNAP! to support the brand for many more exciting projects to come. Power to the pickle!

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

Our shop is live ☮️

Our shop is live ☮️

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