Work

Special Projects

About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Melted

For Real Heads Only

Strategy, Design, Naming, Copywriting, Content Creation, Art Direction, Packaging, 3D Design & Motion Design

We embarked on a new venture by partnering with the founders of Dosist and Sunday Goods to create a family of cannabis brands.

Beginning in the Arizona market, and under the umbrella Studio Cannabis Collective, we developed five persona brands to meet the market where it’s at. From the cannabis curious, to the connoisseur.

We launched with Melted, a “stoner” brand for the cannabis enthusiast; folks that use the plant daily and love getting high.

Our strategy led us to express the brand in a simple way; black and white. Pivoting from common tropes in the space to position Melted as a brand with ethos.

We created two categories within the product line; Melted and Tiger Style. Using a sense of danger as the hook, we positioned Tiger Style as an “untameable high,” with features like custom hardware, and super potent extracts.

The tone of voice for Melted is heady and nonconforming.

Questioning the very fabric of reality by speaking freely about the effect of cannabis on mind, body, and soul.

Press
The Dieline Creative Boom Under Consideration Cannabis Business Times

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

🏆  ZERO Makes Fast Co's Best Design of '21

🏆  ZERO Makes Fast Co's Best Design of '21

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