Take it One Piece at a Time.
Brand Strategy, Voice & Tone, Copywriting, Content Strategy, Design, Development, UI/UX
The future of nicotine replacement starts here.
Make the switch from smoking with Lucy, the clean nicotine alternative.
Quitting smoking is...really hard. We conducted consumer research to understand the psychological barriers for smokers and positioned Lucy as the empathetic, convenient, and stress-free solution.
Lucy is made for people, not patients. We emphasized the amazing flavors and superior chewing experience through copy and design.
We built our messaging strategy on the triggers and pain-points smokers experience, positioning Lucy as a supportive partner on the quitting journey.
We visualized the science behind Lucy and leveraged gamification tactics to engage the user.
Having fun is fun. Launching a fun(ctional) prebiotic soda.
Chill Out. It's Not Pot.
Branding the 2020 Democratic National Convention.
Launching the No. 1 clubs for a good time
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us