Foursquare

Art Direction, Design, UX, Development, Strategy, Illustration

Creating a marketing campaign to celebrate the launch of Swarm 4.0 by Foursquare.

To celebrate the life-logging app, Swarm, we created a fun and memorable game that tests your knowledge of US cities.

It’s no secret that attention spans keep getting shorter (are you still reading this?) so we created a unique art direction that plays with the themes of shape and color, morphing dynamically to move the users from question-to-question.

https://images.prismic.io/zero-2020/33832dc1-406f-4203-9560-ea961cf9cb63_Zero_Work_Foursquare_Desktop_Quiz_1.jpg?auto=compress,format

https://images.prismic.io/zero-2020/fc86b6c0-b70b-490f-9c14-208d623ace05_Zero_Work_Foursquare_Desktop_Quiz_2.jpg?auto=compress,format

https://images.prismic.io/zero-2020/2ae93293-37f2-4fb3-ae52-20680e9c0034_Zero_Work_Foursquare_Desktop_Tool_Tip.jpg?auto=compress,format

📈 This seemed to work pretty well. The short campaign garnered over 100k page views, with 65k users taking the quiz and 50k completing it 📊

https://images.prismic.io/zero-2020/50355fc3-6f81-467b-8f79-417df8ea4ad0_Zero_Work_Foursquare_Download_the_App.jpg?auto=compress,format

Work

Nylon

Having fun is fun. Launching a fun(ctional) prebiotic soda.

Chill Out. It's Not Pot.

A new high in furniture design.

The difference is night and day.

Let’s get breezy.

The wellness brand for city dogs and their humans.

Looking to the future while celebrating the past.

Designing a Site as Eclectic as its Location.

It's not pants. It's a state of mind. Launching Alday.

Launching Buffy, the Fluffiest D2C Brand in the World.

Rebranding one of Maine’s best breweries.

At the intersection of arts & philanthropy.

Getting Bubbly with SodaStream.

Luxury For Less: Launching Italic.

Skincare on a mission of empathy and self-discovery.

Launching LA's First Social Wellness Club.

Rebranding an innovative therapy practice.

Charting the way forward with Canvas.

Get into the swing of things.

A Digital Marketing Experience for Swarm by Foursquare.

Using the digital medium to inspire home design.

Special Projects

Democratic National Convention

Self Initiated

About

WTF is a digitally-native branding agency?

Got it. But why does that matter?

Does that mean you only take on full-service engagements?

Who do you typically like to work with?

Hmm sounds pretty cool, tbh. What services do you offer?

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Nice, I need all of that. How much do you charge?

But wait, I have more questions

Foursquare

Creating a marketing campaign to celebrate the launch of Swarm 4.0 by Foursquare.

📈 This seemed to work pretty well. The short campaign garnered over 100k page views, with 65k users taking the quiz and 50k completing it 📊

Other projects

Chill Out. It's Not Pot.

Having fun is fun. Launching a fun(ctional) prebiotic soda.

Branding the 2020 Democratic National Convention.

Get into the swing of things.

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We specialize in building brands and digital experiences.

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