Redesigning an Iconic Magazine for the Internet Age.
Foursquare
A Digital Marketing Experience for Swarm by Foursquare.
Art Direction, Design, UX, Development, Strategy, Illustration
Creating a marketing campaign to celebrate the launch of Swarm 4.0 by Foursquare.
To celebrate the life-logging app, Swarm, we created a fun and memorable game that tests your knowledge of US cities.
It’s no secret that attention spans keep getting shorter (are you still reading this?) so we created a unique art direction that plays with the themes of shape and color, morphing dynamically to move the users from question-to-question.
📈 This seemed to work pretty well. The short campaign garnered over 100k page views, with 65k users taking the quiz and 50k completing it 📊
Other projects
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.
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