Branding an umbrella company to inspire confidence in its consumers and raise the perceived value of their unique properties.
Branding, Strategy, Design, Lettering and Typography
Designing for a wide range of audiences
We partnered with Dune Resorts to reposition their offering and perceived value within the luxury hospitality and travel industry of Montauk. Constructing an identity system focused on the desires and aspirations of their wide ranging audience reaffirmed their motto “We have something for everyone.” With this foundation established, the next phase focuses on the digital infrastructure. A best in class e-commerce platform launched in Spring 2017.