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DNC 2020
Branding the 2020 Democratic National Convention in Milwaukee, Wisconsin
A visual system inspired by the Wisconsin state motto, "Forward."
Brand strategy, visual identity, art direction, design, production, visual identity announcement website (UX/UI, copywriting, design & dev)
Visual identity led by Zero, created in collaboration with Wide Eye.
Creating the visual identity for this year’s convention was an opportunity to show the American people what we stand for as a party, unite around our shared values, and showcase everything Wisconsin has to offer.
We designed the visual identity with digital in mind, which made the transition to a virtual format seamless. We worked with the DNC to create assets that convey the party’s platform from IRL to URL.
