Branding the 2020 Democratic National Convention.
Strategy, Positioning, Design, UX, UI, Development, Copywriting, Illustration, Content
A visual system inspired by the Wisconsin state motto, "Forward."
Creating the visual identity for this year’s convention was an opportunity to show the American people what we stand for as a party, unite around our shared values, and showcase everything Wisconsin has to offer.
We designed the visual identity with digital in mind, which made the transition to a virtual format seamless. We worked with the DNC to create assets that convey the party’s platform from IRL to URL.
Visual Identity Collaborators:Wide Eye
Chill Out. It's Not Pot.
Having fun is fun. Launching a fun(ctional) prebiotic soda.
Looking to the future while celebrating the past.
Launching the No. 1 clubs for a good time
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us