Showcasing the crappiest of collections.
Creating a digital experience that brings the funk.
We partnered with one of our fave brands, Crap Eyewear, to design a unique experience for their special collections pages. It needed to express the brand’s out there personality while being flexible and easy to shop.
A combination of GIFs and picture-in-picture videos bring dynamism, and large product imagery allows the user to easily find the perfect frame. ✌️👽✌️
Inspired by familiar yet fresh to e-commerce digital behavior, we used picture-in-picture videos and simple swipe to see more UX tactics to make the collection pages feel like an extension of the user's experience on social media. Art imitates life imitates art, ya dig?