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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Alday

It's not pants. It's a state of mind. Launching Alday.

Strategy, Positioning, Design, UX, UI, Development, Voice & Tone, Copywriting, Illustration, Packaging Design, Photography & Content Art Direction

Branding the world's most comfortable pants.

Alday came to us to launch their D2C men's pants and solve for a key consideration: most men don't feel comfortable shopping for pants online. We love a challenge.

We conducted consumer research to get to the heart of the issue and map out the central pain points. Turns out, a lot of men crave the reassurance and humanity that accompanies a good in-store shopping experience.

We created a brand identity and site experience that puts the user at ease and communicates the core brand tenets: comfort, style, and versatility with a healthy dose of Cali sunshine and optimism.

One of the primary deterrents for men shopping for pants online is sizing confusion. Our custom fit finder combines function with levity to provide size guidance and diffuse any sizing stress.

Our visual and written language supports the brand strategy of blissed out comfort by always encouraging the user to step into their comfort zone.

Visit Alday ➚➚

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

Don't Worry Be Crappy. Zero Re-Launches Crap Eyewear 😎

Surf's up. Zero re-launches Crap Eyewear 😎

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